20 Ways to Improve Sales

The final in our How to Sell Effectively series, this post gives you 20 ways to improve sales results.

Here are some quick fire things to remember. Your sales team should look over these regularly until they become consciously competent and their behaviour instinctive.

Increase conversion rates:

• Invest in your brand
• Increase quality and range of product or service offering
• Offer payment options
• Upskill the sales team
• Make special sales offers e.g. ‘today only’
• Ask for the sale
• Follow up sales opportunities with prospects and customers

Increase retention rates:

• Implement a sales follow up process
• Work with clients and customers who are aligned with your values
• Deliver constant, never ending improvement
• Ask customers what they want
• Develop a customer loyalty programme
• Utilise testimonials and case studies
• Keep in touch, let customers know of special offers and new products of interest

Increase average spend:

• Offer payment and pricing options
• Introduce loss leaders
• Upsell, cross-sell and add-on sell
• Bundle offerings at a discount
• Increase prices or margins
• Educate on value

You can read Part 1 of our How to Sell Effectively blog series here and Part 2 can be found here.